Symplify adds Insights dashboard for cross-channel CRM performance

New add-on consolidates email, SMS and app push reporting across campaigns and automations, with 12 months of historical data on activation.

Symplify has launched Symplify Insights, a new add-on designed to give CRM teams a consolidated view of communication performance inside the Symplify platform.

The company said Insights combines reporting across email, SMS and App Push for both campaigns and automations in a single overview. It uses data already available in the platform, requires no additional setup, and provides existing customers with access to 12 months of historical data once activated.

According to Symplify, performance is automatically benchmarked against the previous equivalent period. The add-on includes an Account Brief for a one-page overview, plus one-click views aimed at helping teams assess send frequency, automation effectiveness, journeys that need attention, and which days perform best for communications.

Symplify said the product was developed in collaboration with customers and that further updates are planned in future releases. Symplify Insights is available as an add-on from today and will be showcased at SiGMA World in Rome from 2–5 November at stand H4-4006.

Symplify’s Chief Sales Officer Christoffer Feldt-Sørensen said: “CRM teams want to immediately understand how this month compares with last, and which journeys need attention. Symplify Insights gives them that in one overview. Our customers have helped shape development through feedback from their day-to-day CRM operations, and there’s plenty more to come.”