Evoplay rolls out €1m Winter Season of Legends promo for Dec-Feb

Evoplay has unveiled the Winter edition of its Season of Legends campaign, built around a €1 million prize pool and a bundle of promotional mechanics for casino operators. The campaign is scheduled to run from December 2026 to February 2027.

The company said the Winter calendar combines Christmas, New Year and Valentine’s Day into a single campaign, with operators encouraged to integrate early to use the full schedule. The package includes a Tournament and Wheel of Fortune, alongside Infinity Prize Drops, New Year Prize Drops and a new Lucky Scratch Cards mechanic.

Evoplay said Infinity Prize Drops will run for 28 consecutive days each month, separate from the Tournament and Wheel of Fortune phases, to keep rewards active between scheduled activations. New Year Prize Drops will run daily from 1 December 2026 to 31 January 2027.

The Winter edition also introduces Lucky Scratch Cards, which Evoplay describes as an interactive mechanic to lift engagement during quieter periods. The company said it can be activated through a Balance Increase connection, with no additional setup required.

Diana Larina, CMO at Evoplay, said: “The thinking behind Season of Legends is that meaningful engagement comes from giving players reasons to return over time, rather than relying on isolated promotional peaks. We’ve built the Winter campaign on the basis that seasonal content should give operators a consistent way to connect with their audiences across different stages of the player journey.

“The Winter months bring several major occasions together, making it an opportunity for operators to build momentum across the season. By bringing the campaign’s mechanics, creative and calendar together in one package, we are making it easier for our partners to deliver a joined-up experience and get involved from the very beginning.”