BC Game reappoints Colby Covington as global brand ambassador

BC Game has reappointed Colby “Chaos” Covington as a global brand ambassador, the online casino and sports-betting platform said on 28 October 2026 in Belize.

The agreement renews a partnership first announced in 2024, with BC Game positioning Covington’s current focus on grappling competition and his wider digital profile as key drivers for the collaboration.

The announcement is also the first ambassador appointment disclosed by Ali “Ako” Muhanned since taking the CEO role. “I am happy to bring Colby back into the BC Game family, especially with his new grappling and viral moments in Real American Freestyle,” said Ako.

“He is a hard working person and that is important to me at BC Game. Famous, but most importantly, hard working people that are easy to work with.”

BC Game said Covington will take part in digital campaigns, fan activations, and sports entertainment content aimed at its international audience, including behind-the-scenes content, co-branded promotions, and community events tied to combat sports matchups.