Peter & Sons launches with BetVictor in Alberta

Deal extends the studios existing UK distribution with BVGroups BetVictor into a Canadian regulated market.

Peter & Sons has gone live with BetVictor in Alberta, extending an existing relationship with the BVGroup brand into one of Canada’s newer regulated iGaming markets.

BetVictor is already live with Peter & Sons content in the UK. The Alberta rollout expands that distribution to a second regulated jurisdiction through the same operator partner.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Going live with BetVictor in Alberta is an exciting step for Peter & Sons and a strong continuation of a relationship already active in the UK. Alberta is a major new chapter for regulated iGaming in Canada, and we are proud to bring our games to the market with an operator that understands both casino entertainment and responsible growth. This launch gives more players access to the worlds, characters and mechanics that define our studio.”

Dayle Fenton, Head of Casino at BVGroup added: “We are pleased to extend our relationship with Peter & Sons into Alberta as we continue expanding the range of high-quality casino content available to our players. Their games bring a distinctive visual identity, original themes and engaging mechanics to our portfolio, and we look forward to building on the success of our collaboration across multiple regulated markets.”