ComeOn Group Awarded its Finnish Gambling Licences Ahead of Market Opening on 1 July 2027

European Entertainment Group AB has announced that its subsidiary, ComeOn Group, has been awarded all gambling licences it applied for from the Finnish National Police Board required for its plans to enter the newly regulated market officially opening on 1 July 2027. The licences authorise the Group to offer online casino and sports betting services to Finnish players when the newly regulated market officially opens.

ComeOn Group submitted its applications on 2 March 2026, the first day of the application window, and was among the first operators granted licences under Finland’s new Gambling Act. Finland’s transition from a state monopoly to a competitive licensing model represents one of the most significant regulatory shifts in the European online gambling sector.

Itai Frieberger, CEO of EEG, said: “Securing all the licences we applied for, required to execute the Group's plans for the regulated Finnish market, is an important milestone and reflects the work our teams put into preparing for Finland’s new regulatory framework. Finland is a market where we look forward to serving Finnish customers in a fully regulated environment from July 2027.”

Raffaele Amodio, Group CFO, said: “Finland is a core part of our growth strategy. Entering a regulated market with licences in hand gives the Group a strong platform for sustainable, compliant revenue growth, and supports our continued commitment to the 100% regulated revenue.”