Gamblers Connect partners with PlayNewswire on media collaboration

Deal adds iHub directory listing, editorial coverage, case studies and newsletter features for PlayNewswire and sister brand MediaFuse.

Gamblers Connect and PlayNewswire have agreed a media collaboration aimed at increasing the visibility of PlayNewswire and its client campaigns across the iGaming, betting and casino sector.

Under the agreement, PlayNewswire will be integrated across four areas of the Gamblers Connect media ecosystem: iHub, news coverage, case studies and newsletters.

PlayNewswire will receive a dedicated company profile in the Gamblers Connect iHub B2B Companies directory, including information on its distribution network, sister brands and services, and a direct link to its website. Gamblers Connect said the profile will be updated as PlayNewswire’s services and scope evolve.

Gamblers Connect will also provide opportunities for editorial coverage in its news feed, including announcements, network additions and updates from PlayNewswire and its sister brand MediaFuse. Client campaigns distributed through PlayNewswire may also be included in the Gamblers Connect Case Studies vertical, with results attributed to PlayNewswire and its client. In addition, PlayNewswire will feature in the B2B Wire and Digest newsletters on LinkedIn.

Luka Dimitrijevic, Partnerships and Operations Lead at Gamblers Connect, said: “We’re very happy to build on our excellent relationship with PlayNewswire, which has been part of our publishing network since 2025. Their dedicated focus on iGaming distribution makes them a natural fit for our platform, while the collaboration provides a space for the company to share its latest news and client success stories with the wider iGaming community.”