Midnite extends World Snooker Tour deal to cover all Triple Crown events

UK betting and casino partnership now includes the UK Championship alongside the World Championship and the Masters.

Midnite has expanded its partnership with the World Snooker Tour (WST) to become the official UK betting and casino partner across all three Triple Crown events, adding the UK Championship to its existing sponsorship of the World Snooker Championship and the Masters.

The UK Championship starts on 28 November at the York Barbican and runs until 6 December. Midnite’s sponsorship portfolio now spans the UK Championship in York, the Masters at Alexandra Palace, and the World Championship at Sheffield’s Crucible Theatre.

WST’s UK Championship was first held in 1977 and features 32 players, including the top 16 in the world rankings and 16 qualifiers. The tournament will offer a record prize fund of £1.5 million, up from £1.2 million in 2025, with the champion set to receive £312,500.

Callum Wilson, Senior PR Manager at Midnite, said: "Snooker has been a fantastic sport for us to be involved with, and we're really excited to be extending our partnership with the World Snooker Tour to cover all three Triple Crown events. We've already had some great experiences working with WST through the World Championship and the Masters, so adding the UK Championship feels like a natural next step for us.

"These are the three tournaments that every snooker player dreams of winning, and they mean a huge amount to fans as well. To have Midnite involved in all three is something we're really proud of.

"We've enjoyed building our relationship with WST and we're excited to keep that going, finding new ways to get involved in the sport and bring fans closer to the action."