SlotCatalog adds live bidding and automated tracking to Affiliate Marketplace

SlotCatalog has upgraded its Affiliate Marketplace with live bidding and automated exposure tracking, aiming to give iGaming affiliates a more transparent way to book placements and monitor delivery.

The company said the update replaces fixed-price placement deals and manual negotiations with an on-platform system where partners can view pricing, bid on positions, and track booking status in real time. Under the live bidding model, partners can bid for premium positions that have already been booked by offering a higher price, with pricing shifting based on demand. Partners receive notifications if they are outbid.

SlotCatalog also introduced automated exposure tracking tied to an expected delivery benchmark for each Marketplace position, based on projected exposure and clicks using the company’s traffic and market data. Actual delivery is measured against benchmarks using click and conversion data received through partners’ postback feeds. If performance falls below expectations, the system flags it and SlotCatalog’s affiliate management team “steps in to rebalance exposure or adjust delivery,” the company said.

Fedir Havlovskyi, Founder & Executive Manager at SlotCatalog, said: “As our partner network grew, managing placements through individual negotiations became less practical. We wanted partners to book positions, respond to competing bids and track performance without constant communication with our team. The upgraded Marketplace makes this easier while keeping our specialists involved when adjustments are needed.”

SlotCatalog said more than 50 VIP partners are already using the upgraded Marketplace. The company added that its next step is to open the Marketplace to independent third-party webmasters, positioning it as shared infrastructure for the broader affiliate market.