Stake launches ‘The Merab Method’ content drop ahead of UFC 333

Stake has launched ‘The Merab Method’, a behind-the-scenes mockumentary featuring its Global Ambassador Merab Dvalishvili, ahead of his UFC World Title fight against Petr Yan at UFC 333 on 24 October.

The content is positioned as a mix of humour and training access, following Dvalishvili through his pre-fight preparation, mindset and “six tips to becoming a UFC World Champion,” according to the operator.

Dvalishvili, nicknamed ‘The Machine’, also discusses the upcoming bout with Yan, with the press release stating the pair have “recorded one victory apiece” ahead of what it calls a third meeting. Dvalishvili is quoted as saying: “I want to break Petr Yan’s face.”

He also set out a potential next opponent if successful, adding: “God willing, when I win against Petr, I will fight Song Yadong next.”

Stake said the release is the latest activation tied to its ambassador partnership, using original content to give fans more access to athletes away from competition.

With anticipation building ahead of Dvalishvili's title rematch against Yan at UFC 333 on 24 October, you can view the full Merab Method feature here.