Atucha Strategic Advisory takes RTG Slots’ Latin America commercial brief

Partnership targets certification and operator deals, starting with Mexico; Brazil plans paused pending regulatory clarity.

Atucha Strategic Advisory (ASA) has been appointed to lead RTG Slots’ commercial development across Latin America under a new partnership between the two companies.

ASA will work with RTG’s regional team on market certification, operator and platform partnerships, and a “hero title programme” intended to prioritise the games that perform best with Latin American players. The companies said the initial focus will be Mexico, followed by Argentina, Colombia and Peru, while Brazil is on hold pending clarification on its regulatory status.

RTG Slots said it will use the partnership to accelerate growth in regulated markets across the region, pointing to its existing UKGC and MGA licences and experience in “over 40 regulated and emerging markets.” The supplier said its portfolio exceeds 250 titles, with around 24 new releases each year and more than 100 operator partners globally.

Ramiro Atucha, founder of Atucha Strategic Advisory, said: “RTG Slots has something most studios entering Latin America do not have: games that have already been played at scale, for years, in markets where nothing protects a title except its own performance. Our job is to bring that catalogue into the regulated markets here under the RTG Slots name and in the right order. We are not starting from zero; the team in São Paulo has already done real work. We are here to turn that into certified content, live with the operators that matter.”

Jo Purvis, Chief Commercial Officer at RTG Slots, said: “Latin America is a priority for us and we wanted a partner who has done this from the supplier side, not just advised on it. I have known Ramiro for years and collaborated with him on many projects. He has launched and scaled content businesses in these markets and knows the operators personally.

“Working with ASA alongside our own regional team lets us move faster on certification and partnerships while we keep doing what we do best, which is the games.”