Sunbet renews platform deal with Bede Gaming

Sun International’s online betting brand extends a near 10-year partnership after reporting 36% YoY revenue growth in H1 2026.

Sunbet, the digital arm of Sun International, has renewed its long-standing platform partnership with Bede Gaming. The companies said the latest contract extension follows a period of continued digital growth for the South Africa-based sports betting brand.

The renewal comes after Sun International’s H1 2026 financial update, which reported a 36% year-on-year revenue increase for the digital brand and a 43% overall increase in iGaming GGR.

The deal extends what the companies describe as a near 10-year relationship. Sunbet has also expanded into Botswana and Namibia using Bede’s “internationally configurable platform solution,” according to the announcement.

“We have big aspirations for our digital brand, which now operates across three markets and is delivering impressive results,” said Simon Gregory, Sunbet Chief Executive Officer. “Bede has continued to support our ambitions and digital growth year after year, with commendable collaboration and proactivity at all levels of the business. We have a lot to celebrate together, and a lot of exciting work in our roadmap ahead.”

Bede said its work with Sunbet has included product development and integrations, including with sportsbook provider Kambi and CRM platform Xtremepush. “We are very proud of the relationship we have continued to grow and foster with Sunbet,” said Kirsty Stewart, Bede Chief Legal & Client Success Officer. “It’s been rewarding to witness the incredible success that our partner has experienced during our time working together.”