Global TV Experts hires ex-Virgin Media manager Maddie Minty for international growth

Global TV Experts (GTE) has appointed Maddie Minty as international growth manager, the company said on 19 October 2026.

Based in London, Minty joins the media buying business after a decade in telecoms, where she held roles including sales manager and head of community engagement at Virgin Media, Netomnia and Toob.

Adam Shorts, COO at Global TV Experts, said: “Welcoming Maddie into the team has already proven to be a winning decision. With her expertise in sales and engagement, she’s the perfect fit to help GTE continue our global growth strategy.

“Working in both our established markets such as Canada, the EU and Africa, as well as our newly launched geos such as the US, Maddie will help new clients understand that in a world of digital oversaturation, TV advertising offers an incredible and dependable marketing route.”

In the role, Minty will work with prospective clients globally, focusing on sectors including iGaming, e-commerce and travel. GTE said her remit includes supporting brand awareness, acquisition costs and growth strategy refinement through TV advertising.

Minty said: "I have always prided myself on working with companies where the team around me is engaged, wants to make a positive difference, and genuinely cares about the customer and the impact we can have. I felt that alignment with the team at GTE straightaway and knew it was where I wanted to take the next step in my career."