EGT Digital adds SportPesa deal to push further into Africa

EGT Digital’s in-house casino games are now integrated on SportPesa across Kenya, Tanzania and South Africa.

EGT Digital has signed a partnership with SportPesa to roll out its in-house developed casino games on the operator’s platform, expanding EGT Digital’s footprint in Africa.

The companies said the integration is live on SportPesa and adds EGT Digital’s casino portfolio to SportPesa’s content offering. SportPesa, founded in Nairobi in 2014, currently operates in Kenya, Tanzania and South Africa.

Zsuzsanna Zeibig, General Manager of EGT for Africa, said: “SportPesa is a highly recognised name in African gaming, with deep knowledge of its markets and customers. This makes the partnership particularly important for us as we continue to expand EGT Digital’s presence across the continent. We are delighted to bring our gaming content to SportPesa’s players and see strong potential to develop this collaboration further.”

Adam Beighton, Director of Commercial Operations at SportPesa, said: “Our partnership with EGT Digital will offer SportPesa customers even greater choice and a richer gaming experience. As a business founded on digital innovation, this collaboration takes us back to our roots while helping us build for the future. EGT Digital’s high-quality, cutting-edge games are an excellent fit for our platform, and we look forward to working together as SportPesa continues to take Africa’s gaming experience to the next level.”

SportPesa said it has been active in African gaming for more than a decade and that its product suite includes sports and live betting, casino content and jackpots. For EGT Digital, the agreement is positioned as part of a wider international growth strategy focused on distributing its in-house content through partnerships with established operators in regulated markets.