Laura Taylor Joins GameOn as Fractional CMO to Bolster Marketing Leadership

Taylor brings 15+ years’ iGaming marketing experience, including roles at Games Global and Microgaming.

GameOn has appointed Laura Taylor to its Fractional CMO team, adding a senior marketing and brand specialist with more than 15 years of iGaming experience.

Taylor joins from Games Global, where she served as Senior Brand Manager. She has also held roles at Microgaming.

In the Fractional CMO role, Taylor will work as a senior marketing partner to GameOn clients, covering marketing strategy, brand positioning and campaign planning, as well as team guidance and delivery of key initiatives.

Alex Wilson, Head of Marketing Division at GameOn, said: “Laura brings exactly the combination of strategic thinking, industry experience and hands-on delivery that our Fractional CMO clients need.

“Her time at Games Global and Microgaming means she understands the iGaming industry from the inside, but more importantly, she knows how to turn that understanding into marketing that supports real commercial objectives.

“She’s a brilliant fit for the way we work at GameOn, becoming part of the client’s team, getting under the skin of the business and making things happen.”

Laura Taylor, Fractional CMO at GameOn, added: “I’m really excited to join GameOn and have the opportunity to work with such a varied range of businesses across the iGaming sector, bringing together strategic thinking with practical, hands-on marketing support.

“What really appealed to me about GameOn’s Fractional CMO model is its flexibility. Every business has different priorities and challenges, and this approach gives clients access to senior marketing expertise that can flex around what they actually need.

“I’m looking forward to becoming a genuine extension of our clients’ teams, understanding their commercial priorities and helping turn those into focused, effective marketing activity that makes a real difference.”