EEGaming

Brightstar Lottery Gains Exclusive Omnichannel Lottery Licensing Rights to Pan Am Brand

Brightstar Lottery PLC announced that it has signed a five-year exclusive licensing agreement with Pan American World Airways LLC (Pan Am) to develop and distribute Pan Am-themed omnichannel lottery games worldwide, including compelling instant tickets, innovative draw-based games and engaging iLottery games. In addition to traditional game development, Brightstar will leverage Pan Am’s decades of experience in the creation of curated, luxury trip planning and dedicated concierge services to bring once-in-a lifetime travel opportunities to lottery players and winners of second chance promotions.

“Pan Am is one of the most recognizable names in travel, and we’re excited to partner with Brightstar to bring our brand to the lottery category. Through this partnership, players will have new opportunities to engage with the Pan Am brand through games and promotions inspired by our legacy of connecting people, places, and cultures around the world,” said Craig Carter, CEO of Pan Am Global Holdings.

“Pan Am is a globally recognized brand that has inspired generations to see the world, and Brightstar is excited to translate that enduring legacy into compelling experiences for lottery players to enjoy. Through this partnership, players will have access to engaging lottery offerings and unique second-chance promotions inspired by the Pan Am brand, including customized travel packages, VIP access, and white-glove journeys tailored to a range of destinations and budgets,” said Matthew Whalen, Brightstar Senior Vice President, Global Instant Ticket Services.