ICONIC21 partners with Advabet to roll out slots, virtual and live casino content

Deal starts with Adwa’s B2C brands before expanding across the platform provider’s wider operator network.

ICONIC21 has signed a multi-vertical partnership agreement with iGaming platform provider Advabet, also known as Adwa, to distribute its content across Adwa’s operator network and managed brands.

The agreement covers ICONIC21’s slots, virtual games and live casino portfolio. Rollout begins with integrations across Adwa’s B2C brands, before extending to the supplier’s wider B2B ecosystem.

Titles included in the launch roster will feature content from Gravity Games, ICONIC21’s flagship live and virtual titles, and the virtual game iDealer Blackjack, according to the companies.

Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: "We're pleased to begin working with Adwa and introduce our content portfolio across its network. Adwa has built a reputation for flexibility and tailored casino solutions, making them a strong partner for our expansion strategy. We look forward to bringing our slots, virtual games and live casino content, to more operators and players through this collaboration."

Igor Drobaha, Head of Casino at Adwa, said: "ICONIC21's portfolio adds further depth to the entertainment offering available through our platform. We're excited to begin this partnership and deliver new gaming experiences across our brands and partner network."

The rollout will be completed in phases, with the two companies working on integration and expansion across the agreed verticals.