Prize Competition Council appoints Tom Banks as executive director

The Prize Competition Council (PCC) has appointed Tom Banks as its first Executive Director, the trade association said on 12th October 2026 in London.

The PCC said the appointment comes as the organisation expands from eight founding members to 65 since launching earlier this year. Banks will initially focus on supporting members’ compliance with the DCMS Code of Good Practice for Prize Draw Operators and representing PCC members in discussions with government, regulators and the media.

George McGregor, independent chair of the Prize Competition Council, said: “The Prize Competition Council now represents 65 members, and supporting them with the requirements of the DCMS Code is our immediate priority. Tom brings experience of explaining complex regulatory issues to government, regulators and the media across the UK and Europe.

“He understands the scrutiny facing businesses that serve the public and the need to support what they say with evidence. That experience will help PCC represent our members and explain how responsible prize competition operators work.

“I’m very pleased to welcome him as Executive Director.”

Banks brings more than 13 years’ experience in public affairs, corporate communications and reputation management, including work on elections and for political parties. He previously advised Kindred as a consultant at Public First for four years, before moving in-house for a further four years, most recently as Head of External Relations at FDJ UNITED.

Banks said: “Millions of people across the UK enter prize draws and competitions each year. The Prize Competition Council has an important role in explaining how the market works, championing responsible operators and making sure the sector’s voice is heard when decisions affecting it are made.

“My first priority will be listening to members and supporting their work under the DCMS Code. I also want us to make a confident case for the sector by showing the standards responsible operators uphold, explaining how prize competitions work and representing the people who choose to take part.

“That means engaging early and constructively with government, regulators and the media while continuing to raise standards across the market. I’m looking forward to working with George, the board and our members.”