EEGaming

Playson signs World Sports Betting deal to expand in South Africa

Operator to roll out Playson slots via Light & Wonder aggregation, starting with three Hold and Win titles.

Playson has partnered with World Sports Betting to distribute a selection of its online casino titles in South Africa, expanding its reach in the market.

Under the agreement, World Sports Betting will integrate Playson’s games through Light & Wonder’s aggregation platform. The operator said it will introduce the content to its casino offering on a phased basis.

The initial rollout includes Coin Strike: Hold and Win, Thunder Coins: Hold and Win and Thunder Coins XXL: Hold and Win, with additional Playson titles to be added over time.

Blanka Homor, Sales Director at Playson, said: “World Sports Betting is a leading name in the South African market, making this a valuable partnership as we continue to expand our presence across the region.

“Our Hold and Win portfolio has resonated strongly in regulated markets throughout the continent, and we look forward to providing new players with an enriched gaming experience, driven by compelling mechanics and data-driven insights.”

Ryno du Plessis, COO at World Sports Betting, said: “We are pleased to be adding Playson’s content to our casino offering, giving our players access to a proven selection of top-performing titles.

“World Sports Betting is committed to delivering first-in-class entertainment experiences, and this integration doubles down on that company focus as we continue to lead the way for iGaming across South Africa.”