France Adds New Obligations to Sign Off Gambling Ad Campaigns

France’s gambling regulator and its advertising self-regulatory body have renewed the cooperation agreement they first signed in 2023, widening it to cover games with monetisable digital objects. The Autorité Nationale des Jeux (ANJ) and the Autorité de Régulation Professionnelle de la Publicité (ARPP) signed the new agreement on 7 October 2026.

What the Renewed Agreement Adds

ANJ President Pascal Chevremont and ARPP President Christine Albanel signed the text, which keeps the procedures for sharing views and exchanging information set out in 2023. According to the ANJ’s announcement, it also adds provisions that reflect changes in the law and in advertising practice.

Games with monetisable digital objects, known in France as JONUM (jeux à objets numériques monétisables), now fall within the agreement’s scope.

The ANJ will help strengthen the gambling module of the ARPP’s Certificate of Responsible Commercial Influence.

The ARPP will also take part in the ANJ’s review of the four commitment charters signed in November 2022, which cover gambling advertising on television, radio, outdoor media and digital channels.

How the ARPP and ANJ Cooperate

The ARPP is the first point of contact for gambling operators on advertising projects before they are released. If it has doubts about whether a campaign complies, it can share its analysis with the ANJ and ask for the regulator’s opinion, subject to the confidentiality of the projects submitted.

The ANJ said the ARPP had done this several times since 2023 and described its assessment of the first agreement as very positive.

That first agreement was signed by Isabelle Falque-Pierrotin and François d’Aubert, who then led the ANJ and the ARPP, respectively. It also set up an annual observatory on advertising trends and committed both bodies to joint work on operator support tools, including the gambling module of the ARPP’s influencer certificate.

Advertising Rules for JONUM

JONUM operate under an experimental regulatory framework created by France’s May 2024 law on securing and regulating the digital space (SREN). The framework took effect on 7 February 2026, when its implementing decree came into force.

The law defines a JONUM as an online game in which players who make a financial outlay can obtain monetisable digital objects, such as NFTs or game tokens, through a chance-based mechanism. Companies must file a prior declaration with the ANJ, which lists offers from Cylimit, Sorare and Meta Football League (MFL) as declared.

JONUM companies must include a message warning against excessive or problem gambling in their commercial communications, although the order setting its wording and format is still being prepared.

They must not send commercial communications to minors or to account holders who have self-excluded, and the ANJ can order the withdrawal of any communication that encourages minors to play or promotes excessive gambling.