KingWins launches US social casino and sportsbook on GameBridge

KingWins has launched in the US, rolling out a new social gaming brand powered by the GameBridge sweepstakes platform, the company said on October 8, 2026.

At launch, KingWins combines nearly 5,000 casino-style games with a proprietary Originals vertical, a player-versus-player poker product and a social sportsbook covering major US sports, esports and virtual sports. The company said it has focused on UX and navigation across Casino, Live, Originals, Poker and Sports, positioning the product as an alternative to what it called “characterless” lobbies.

Chris Mawson, VP, Brand & Organic Marketing at KingWins, said: “We’re excited to be launching KingWins in the fast-growing US social gaming market. Rather than creating another characterless games lobby, we’ve obsessed over the product itself: the UX, the UI, how players discover games and how easily they can move between Casino, Live, Originals, Poker and Sports.

“With almost 5,000 games available from launch, we have a strong foundation, but making that catalog easy and enjoyable to explore matters just as much.

“We’ve spent a lot of time thinking about how everything fits together, from choosing your next game to following live sports and building a playslip. There’s a lot to explore from day one, and we’re only getting started.”

The casino-style catalog includes content from Hacksaw Gaming, NetEnt, Red Tiger, BGaming, Playson and Novomatic, alongside live-dealer games from Evolution, according to the company. KingWins said the full experience is also available through a dedicated iOS app.

KingWins is operated by ECOMENTERPRISEUSA INC and uses Gold Coins for social play and Sweeps Coins for eligible sweepstakes play, subject to eligibility and official rules, the company said.