Blask: 63% of Indian bettors stayed active offshore after ban as Brazil traffic drops 74%

Brazil’s online betting market went dark today, and new research from iGaming analytics platform Blask argues the early signals mirror India’s August 2025 real-money gaming ban: regulated access collapses quickly, but player demand persists via offshore routes.

Blask said it tracked the same internet users before and after India’s ban using an opt-in panel that shared browsing data, and used Brazil as a control market. It then monitored Brazil’s first week after President Lula signed Provisional Measure 1.394 on 25 September. The company said its panel ranged from 13,700 to 111,000 people in India and 25,000 to 72,000 in Brazil over the period, with a fixed cohort of 19,924 people in India and 31,785 in Brazil used for core comparisons.

In India, Blask reported domestic real-money sites lost 73% of reach within three months, yet 63% of players who had used them were still betting, with “61 of every 100 on offshore sites.” In Brazil, Blask said visits to licensed sites fell 74% below normal in six days, reaching that level by Thursday 1 October.

Blask’s report highlighted three patterns it says carry across both markets: offshore use held steady even as India blocked 8,376 URLs; acquisition shifted away from audited channels, with search engines’ share of visits into India’s offshore operators falling from 16% to 8% while “pop-under ad networks, redirect trackers and pirate streaming sites” rose from 21% to 41%; and Brazil’s adjustment appears faster because “Brazil bans the same products offshore operators already sell, so Brazilian players need a new address rather than a new product.”

In Brazil’s first week, Blask said the regulated side “collapsed first.” Branded search for Brazilian-licensed operators fell 82% below normal by 2 October, versus 17% for offshore brands, with Betano, Sportingbet and Superbet each down 85% to 88%. The company added that unlicensed-site reach stayed within 11% of normal day-to-day, but among 5,970 players who had used only licensed sites, a third stopped using them and 6.7% tried an unlicensed site (5.1% in a normal week). Blask also reported that 1win was the biggest offshore destination in its Brazilian panel (722 panelists), and that stake.com rose to 271 panelists in the first week from 78 previously; it added that 57% of Brazilian bettors had visited an unlicensed site in the 90 days before the ban.