DELULU Gaming turns SBC Summit Lisbon debut into three days of high-intensity business
Published
More than 2,500 visitors passed through the DELULU Gaming stand during SBC Summit Lisbon, as the provider completed around 300 meetings and drew sustained commercial and product interest throughout the event.
Just a few months into its life on the market, DELULU Gaming arrived at SBC Summit Lisbon ready for its biggest industry appearance yet. The company came with seven games, early performance data, and a fast-growing network of partners behind it. Its first major exhibition with a dedicated stand turned into three intense days for the C-level and commercial teams.
The schedule was packed from morning to evening. The team moved between meetings with existing partners, prospective operators and aggregators, while product demos, media interviews and spontaneous discussions at the stand filled the gaps in between. Several of those discussions have already developed into commercial commitments, while others opened new opportunities the company is now taking forward after Lisbon.
The visual side of DELULU’s presence was just as ambitious. The provider brought its gaming universe onto the exhibition floor through a large-scale LED installation filled with the characters, worlds and visual language of its portfolio. Zeus and Thor, the fighters of Dogs Arena, the chaotic sweets of Candy Chaos, the cast of MLK Voyage and the interdimensional world of Portal Plinko all occupied the same enormous digital canvas. The result was deliberately excessive: bright, animated and very DELULU. Throughout the summit, the screens became both a landmark on the exhibition floor and an invitation to look closer.
A separate gameplay screen let visitors try all DELULU titles, including two of its latest releases, Toy Crush and MLK Voyage 50,000x. Toy Crush, set inside a broken toy factory, introduced guests to the game’s Energy Meter, random features and 3×3 Giant Bear Wild. Both titles drew questions from visitors keen to understand the mechanics behind the action and try the games for themselves.
The response to the MLK Voyage series was particularly notable. The original game remains DELULU’s top-performing title, while the recently released MLK Voyage 50,000x, with its significantly higher winning potential, has already moved directly behind it in the company’s performance rankings.
Arthur Shaikhaliev, CEO of DELULU Gaming, said:
“Lisbon showed us how quickly DELULU has moved from a new name in the market to a company people actively want to work with. Three hundred meetings in three days says a lot, but the real measure is what follows. We left with new commitments, promising opportunities, and even greater confidence in where we’re going."
Away from the exhibition floor, the second evening of SBC saw DELULU host DELULU Port of Call at Bonança, an exclusive invitation-only dinner for founders, C-level executives, partners and industry leaders on the Lisbon waterfront. Attendance exceeded the company’s initial expectations, extending an already packed day of business into an evening of networking in a considerably less formal setting.
Lisbon was DELULU Gaming’s first major iGaming event with its own booth, and judging by the response and what it brought home, it will not be remembered simply as a debut.
Next stop is SiGMA Rome, where DELULU will be back at Stand H6-6055 with its growing gaming universe.
About DELULU
DELULU is a new-generation iGaming game studio focused on delivering high-quality, distinctive gaming experiences. The game studio creates slots and instant-win games with bold visuals, tight mechanics, and math engineered for emotional impact. DELULU knows how to win long-term operator trust through titles that players recognize, streamers love to showcase, and the market can't ignore.