Media Troopers opens London office to expand UK market support

Media Troopers has opened a London office as part of its international expansion strategy, targeting regulated gambling markets with local teams.

The company said the London base will operate as a service hub for UK-based clients and as a platform to deepen existing relationships and build new partnerships with operators, affiliates, and publishers.

Media Troopers also linked the UK expansion to the growth of Media Cruisers, its Demand Service Platform (DSP), which it describes as a platform that enables operators to create and manage marketing campaigns using Media Troopers’ “knowledge, proprietary technology, and existing marketing channels.”

“London was a natural next step in the international development of MediaTroopers,” said Shmulik Segal, CEO of MediaTroopers. “The UK is one of the most important and long-established gaming markets in the world, and we believe that establishing an entity and having people on the ground will give us a much stronger foundation from which to grow.”

Segal added: “London is home to some of the biggest global companies in the gaming industry, including operators and technology providers. In addition to working seamlessly with our UK-based clients, while providing them with closer, in-person service, we intend to leverage our presence to formulate partnerships and working relationships with the industry’s largest tech companies that will enable us to support the exponential growth of the Media Cruiser platform.”