BetGames signs UK distribution deal with bet365

bet365 will roll out a selection of BetGames live casino titles, including live roulette tables, as the supplier targets regulated-market growth in 2026.

BetGames has partnered with bet365 to add a selection of the supplier’s live casino titles to the operator’s UK offering. The companies said the initial rollout will focus on BetGames’ live roulette tables.

The agreement gives BetGames access to bet365’s customer base and forms part of the supplier’s wider commercial strategy to accelerate growth across regulated markets in 2026, with a continued focus on the UK, according to the company.

Denis Siz, Account Team Manager at BetGames, said: “This deal marks a major milestone in the BetGames journey. bet365 is a household name in the global gaming industry, and the partnership will significantly enhance our brand's visibility in the UK.

“We are confident that our content will resonate with bet365’s players, and we look forward to expanding the rollout with additional titles over the coming months.”

A spokesperson at bet365 added: “We strive to deliver bet365 customers the best possible iGaming experience by integrating high-quality content from the industry's leading suppliers.

“BetGames has developed an extensive lineup of premium games over the years, which we have no doubt will offer bet365 players something fresh and unique.”