FairPlay Sports Media names Hannah Buitekant Chief Growth Officer

Former dmg media commercial and strategy executive joins to drive partnerships and revenue across media and iGaming operators.

FairPlay Sports Media has appointed Hannah Buitekant as Chief Growth Officer, hiring the former dmg media senior executive to lead its next phase of growth.

Buitekant joins after 12 years at multi-channel publisher dmg media, where she most recently served as Chief Commercial Digital and Strategy Officer. FairPlay Sports Media said she brings close to 20 years of experience building digital businesses, leading commercial transformation, and developing strategic partnerships across media and technology.

In the new role, Buitekant will lead execution of the group’s growth strategy for media partners and iGaming operators. The company said her remit includes building its go-to-market engine, customer success, account management and product sales capabilities to support entry into new markets, territories and sports verticals, while growing existing revenues.

Buitekant said: "What really drew me in is that FairPlay Sports Media has advanced technology and AI solutions that redefine how value flows between consumers, media and operators. These solutions aren't just transactional, they are built to keep consumers coming back, which is what drives stronger, more durable outcomes for our partners and iGaming operators.

"My priority is converting FPSM's platform and product investment into the engine that generates high-value consumer relationships, and I'm looking forward to working with the team and our partners/ customers to realise the full potential of this market-leading AI powered technology." Group CEO Stuart Simms added: “Hannah is a fantastic addition to our executive team at FairPlay Sports Media. Her track record speaks for itself; she has performed in evolving markets, overcoming sector challenges to deliver consistent growth with an acute eye on finding new engagement and partnership opportunities.”