PartnerMatrix wins Affiliate Technology of the Year at SBC Affiliate Leaders Awards 2026

PartnerMatrix has been named Affiliate Technology of the Year at the Affiliate Leaders Awards 2026, announced on 1 October 2026 at SBC’s Affiliate Leaders Summit in Lisbon. The company said winners were selected via a public vote and an independent judging panel.

Vahe Khalatyan, CEO of PartnerMatrix, said: "This award means a lot to our team, especially in this category, because it reflects the journey PartnerMatrix has taken from affiliate software to a complete affiliate ecosystem. Having the affiliate community recognise that evolution makes it even more meaningful. We judge our work by our partners' success, and this recognition belongs to our people and to every operator who has trusted us with their affiliate channel."

PartnerMatrix said the shift from affiliate software to what it describes as a “complete affiliate ecosystem” was driven by operator demand across different growth stages, ranging from tracking to visibility on affiliate pages and support for offline agents.

The company said its Complete Affiliate Ecosystem includes Management and Tracking Software, an Intelligence Tool, an Agent System and an Affiliate Management Service. According to PartnerMatrix, the Affiliate Intelligence Tool is designed to show operators how their brand is placed on affiliate pages compared with competitors, while its Affiliate Management Service provides an external team to run an operator’s programme.