ZEAL partners with Games Valley to add slot content to LOTTO24 and Tipp24

Aggregation deal brings titles from studios including Wazdan, NetEnt, Red Tiger and Nolimit City, with ZEAL games distribution planned later.

ZEAL has signed a partnership with iGaming aggregation platform Games Valley to expand the online games offering across its B2C brands LOTTO24 and Tipp24. Under the deal, Games Valley will supply virtual slot games from multiple international studios for integration into ZEAL’s portfolio.

ZEAL said the agreement gives it access to content from providers including Wazdan, NetEnt, Red Tiger and Nolimit City, among others, via Games Valley’s aggregation platform. The company positioned the move as part of its longer-term growth plans for its games business.

“Games Valley is a strong international partner whose technology and content offering are an excellent fit with our strategy,” says York Scheunemann, Vice President Games at ZEAL. “The partnership allows us to strategically expand our portfolio with attractive games from renowned providers and offer our customers even greater variety. At the same time, we are deliberately taking a long-term view of this collaboration: it strengthens our B2C offering today while opening up additional opportunities for our B2B business in the future. This makes the partnership another important building block in our growth strategy for the games business.”

Beyond adding third-party content to its consumer-facing brands, ZEAL said the partnership is structured to become two-way over time. Via its B2B brand ZEAL Instant Games, ZEAL develops its own online games, and selected titles are planned to be distributed through Games Valley at a later stage, creating an additional route to market.

“ZEAL is an exciting and ambitious player in the games market, and we are delighted to partner with them as we take our important step into the German market. This partnership represents an important milestone for Games Valley and is a strong reflection of the quality of our technology and the strength of our global content network,” says Ariel Reem, CEO at Games Valley. “We are excited to bring our portfolio of leading international content to ZEAL and its customers, while building a partnership that has the potential to grow well beyond the initial collaboration. Germany is an important market for us, and we look forward to exploring further opportunities with ZEAL and across the market in the future.”