Enteractive names Stephen Parry Group CEO

Co-founder Mikael Hansson shifts to Executive Chairman as the Malta-founded player engagement firm targets international scale.

Enteractive has appointed Stephen Parry as Group Chief Executive Officer, effective 1 October 2026, as the player activation and reactivation supplier positions for its next phase of international growth.

Parry has held senior roles across betting and gaming, telecoms and technology, including at Flutter Entertainment, William Hill, Superbet, FDJ/Kindred and Vodafone.

Founded in Malta in 2008, Enteractive said it has grown to around 250 staff and supports more than 100 brands across 50 markets. The company works on human-to-human player engagement, using one-to-one conversations supported by its proprietary technology.

As part of the transition, co-founder Mikael Hansson has moved into the role of Executive Chairman. Hansson said: “Enteractive is entering an exciting new chapter, building on the human-first approach that has always defined us while expanding into new markets, products and technologies. Stephen brings the industry experience, international perspective and leadership to help us realise that ambition, and I’m incredibly excited to welcome him to lead Enteractive through its next phase of growth.”

Parry added: “Enteractive has built a genuinely distinctive proposition, combining deep operational expertise and technology with the power of real human interaction to deliver measurable value for operators around the world. I’m excited to build on those strengths alongside our people, customers and partners, drawing on my long-standing relationships across the industry to help more operators strengthen player retention and to unlock the significant opportunities ahead.”