LEONBET Extends Partnership with Simon Msuva

LEONBET has renewed its partnership with Tanzanian football star Simon Msuva, building on their successful collaboration.

The renewed agreement marks the next stage of the partnership, with a new programme of activities planned for the coming months.

LEONBET and Msuva will continue working together across media campaigns, press meetings, football-related events, and special activities for fans.

The partnership extension follows a series of joint projects, including the brand’s recent promotional campaign filmed in Tanzania. The campaign highlighted Msuva’s personality on and off the pitch. It featured his signature “Msuva Flip” goal celebration alongside well-known Tanzanian sports commentator Baraka Mpenja.

The collaboration continues at an active stage of Msuva’s career. The Tanzanian international is currently playing for Newroz SC in Iraq while remaining involved with the national team, Taifa Stars.

For LEONBET, extending the partnership is also part of the brand’s long-term approach to the Tanzanian market, with football remaining one of the key ways to engage with the local audience.

Commenting on the renewed partnership, Simon Msuva said: “First of all, I would like to thank God for giving me the opportunity to renew my contract with LEONBET. I worked with them last season, and I believe we will do even better things together this year.

I am very happy to continue this collaboration. They are a great team that has always treated me well and values our partnership. I am pleased that they continue to believe in working with me every year.

I look forward to continuing this partnership with LEONBET and working together to achieve our goals. I am truly very happy to continue working with LEONBET.

LEONBET – SIMBA LA MIKEKA"