Pragmatic Play sets €1.25M Kevin Hart promotion ahead of November live events

Pragmatic Play said it will run a €1,250,000 prize drop promotion tied to its Kevin Hart collaboration, ahead of live casino events scheduled for 6 and 7 November.

The campaign begins with “PLAY with KEVIN” from 19 October to 2 November. Pragmatic Play said players can win Free Chips by collecting the letters “P-L-A-Y” in Kevin’s Picks live casino games or by collecting “K-E-V-I-N” across the supplier’s slots portfolio, with Free Chips redeemable in Kevin’s chosen games.

A second phase, “BET with Kevin,” runs from 2 to 7 November. Pragmatic Play said the promotion will randomly award Free Chips to players participating in Kevin’s Picks games, and that the chips can be used during Hart-hosted live events on 6 and 7 November.

The promotion culminates with “Kevin Makes It Rain” during the live events on 6 and 7 November. Pragmatic Play said more than 30,000 prizes will be available while Hart hosts live casino titles that will be revealed on the day.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: "We can't wait for Kevin Hart to host our live casino games, and what better way to build anticipation than by offering an enormous promotional giveaway!

"A total prize pool of €1,250,000 can be unlocked by both live casino and slots players as we prepare for an unmissable two days of live action with Kevin."

Pragmatic Play said the promotion is not available in the UK and that availability may be restricted in certain jurisdictions.