Symplify integrates Promofy gamification into CRM journeys

Symplify has partnered with Promofy to embed Promofy’s no-code gamification engine directly into Symplify’s automated customer journeys, the companies said on Monday 28 September 2026.

Under the agreement, CRM teams can set up and trigger gamified experiences from inside a Symplify journey without leaving the platform or handing execution to a separate system. Symplify will manage orchestration, segmentation and targeting, using player behaviour to decide who receives which experience and when.

Triggers can include events such as a first deposit, a period of inactivity, or a VIP milestone. Promofy will provide the gamified content, including games, challenges and AI-driven rewards. The company was named Best Startup at ICE 2026.

Symplify Chief Sales Officer Christoffer Feldt-Sørensen said: “Gamification often sits in its own corner, running as a separate campaign with its own data and its own setup. Bringing Promofy inside our journeys closes that gap. CRM teams can reward a player at the moment that matters, using behaviour we are already tracking, and they can do it without writing a line of code.”

Promofy Founder & CEO Irakli Davarashvili added: “Working with Symplify means our games and challenges reach players at the point when they are most likely to respond. Our engine allows targeting to be driven by live player behaviour rather than a list pulled together the week before.”