GGBET UA rolls out GG.FAN loyalty program on ggbet.ua

GGBET UA has launched GG.FAN, a gamified loyalty program for sports fans, on its ggbet.ua betting platform. The company said the product combines team-linked engagement, profile personalization and rewards into a single on-site experience.

The launch includes participation from GGBET UA partners FC Dynamo Kyiv, FC Polissya Zhytomyr, and the Basketball Federation of Ukraine. Users select a team, then their activity around that team’s matches on ggbet.ua drives progress through three tiers—Bronze, Silver and Gold Fan—while they accumulate coins that can be exchanged for rewards.

Rewards listed by the operator include 2026/2027 team game T-shirts, digital avatars of key players from partner teams, tickets to clubs’ home matches, a themed custom profile frame, and a “Fan Box” that includes an avatar, a frame, and a free bet.

GGBET positioned GG.FAN as part of a broader sports strategy and product gamification roadmap. The company said it has worked with FC Zorya Luhansk, FC Dynamo Kyiv, and FC Polissya Zhytomyr since 2024, became the official betting partner of the Usyk-Dubois rematch at Wembley Stadium in London in 2025, and expanded into basketball sponsorships in 2026 as title sponsor of the Basketball Federation of Ukraine and the Ukrainian 3x3 Basketball Championship.

The operator also pointed to its existing GG.Leagues feature, which lets bettors choose an avatar, customize a profile and progress through five leagues “ranging from Bronze to Major” while earning “Fame Points,” positioning GG.FAN as the next iteration that ties sponsorship assets directly into on-platform loyalty mechanics.