GoldenRace partners with Novibet to roll out virtual sports in Europe and the Americas

Deal adds GoldenRace titles including Virtual Football and Horse Racing to Novibet’s betting platform across regulated markets including Greece, Brazil and Mexico.

GoldenRace has signed a strategic partnership with Novibet to integrate GoldenRace virtual sports into Novibet’s betting platform across Europe and the Americas. The companies announced the deal on 24 September 2026 from Malta, naming Greece, Brazil, Mexico and Ireland among the regulated markets in scope.

Under the agreement, Novibet will add GoldenRace’s catalogue of virtual sports content, including next-generation Virtual Football, horse racing, greyhound and motorbike racing, and 3x3 basketball. The release also highlights Virtual Football formats including leagues and tournament modes such as the World Cup and the Euro Cup.

Fotini Matthaiou, Casino Product & CRM Director of Novibet, said: “Partnering with GoldenRace allows us to strengthen our global portfolio with some of the most engaging and realistic Virtual Sports in the industry. This collaboration reflects our commitment to innovation and to delivering best-in-class entertainment experiences to our players across multiple markets.”

Martin Wachter, CEO & Founder of GoldenRace, added: “As two industry leaders, each with a strong presence in diff erent global markets, we are joining forces to transform the Virtual Sports landscape in Greece, Brazil, Mexico, and so many other key markets. Our goal is to provide operators with engaging and profitable Virtual Sports and this partnership with Novibet is a perfect reflection of that vision.”

The companies positioned horse racing as a key addition in markets where the sport performs strongly, alongside football-led virtual content, as Novibet continues expanding its product mix across the named territories.