ICONIC21 rolls out card pack-inspired instant-win game Packs

New title uses collectible card reveals and multipliers, with operator-level branding customisation.

Gaming content provider ICONIC21 has launched Packs, a new virtual instant-win casino game themed around collectible card pack openings.

Packs uses a card-reveal flow where players open virtual packs containing collectible cards. According to the company, each round begins with the opening of a pack, followed by a reveal sequence that uncovers card combinations and multipliers linked to potential payouts.

ICONIC21 positions the launch as part of a wider push by developers to borrow familiar entertainment mechanics from outside traditional casino products, pointing to growing visibility for collectible-driven systems across the wider gaming sector.

The supplier said Packs has been designed for short gameplay sessions and simplified mechanics, and that each card design can be customised per operator brand.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Opening a pack is a familiar and exciting experience for many players. The concept draws inspiration from classic collectibles such as trading cards, stickers and caps, bringing that nostalgic experience into the virtual world. Players can collect cards from different groups, each with its own characteristics, rarity and payout potential. Completing a full collection unlocks a special bonus, adding another layer of anticipation and giving players an additional reason to keep discovering what the next pack contains.”

ICONIC21 said the game is now available to operator partners within its portfolio.