SPRIBE taps Luva de Pedreiro as Aviator brand ambassador

Creator Iran Ferreira will promote the crash game Aviator to his 40M+ followers across Brazil and Latin America.

SPRIBE has appointed Brazilian football content creator Luva de Pedreiro as a brand ambassador for Aviator, the supplier’s flagship crash game, with activity focused on Brazil and Latin America.

Known as Iran Ferreira, Luva de Pedreiro built a large audience posting football videos and celebrations and now has more than 40 million followers across Instagram, TikTok and YouTube, according to the company.

SPRIBE said Ferreira will introduce Aviator to his audience. Aviator is a crash game where players place a bet as a plane takes off and a multiplier increases, cashing out before the plane disappears.

Giorgi Tsutskiridze, CCO at SPRIBE, said: “Luva de Pedreiro is one of the most recognisable figures in Brazilian football culture, and the connection he has with his fans is exactly what makes this partnership work.

“Brazil is one of the most important markets in the world for us, and Aviator already has a huge community there. Having someone of Luva’s standing introduce the game to his followers, in his own voice, is the strongest way we could reach the next generation of players. We know his audience shares his love of the game, and we are confident they will find plenty to enjoy in Aviator.”

Luva de Pedreiro, Aviator brand ambassador, added: “Aviator has the same energy I put into everything I do, that moment where anything can happen and you have to trust your instinct. I can’t wait to show it to my fans and see how they take to it!”