BETER: World Cup lifts ESportsBattle eFootball active players 27%

Report says 2026 FIFA World Cup period drove 24% GGR growth and 20% turnover growth versus the prior six weeks.

BETER says the 2026 FIFA World Cup period delivered a sharp uplift in its ESportsBattle eFootball betting metrics, including 27% growth in active players, based on a new World Cup eFootball Report published on September 23.

Comparing the six weeks before the tournament with the six-week World Cup period, BETER recorded a 20% increase in turnover, an 18% increase in bet volume, and a 24% increase in GGR. The company said growth was driven by a wider player audience rather than larger individual bets, with average stake up 1.2% and eFootball margin 4.3% above BETER’s 2026 monthly average.

BETER said the 2×4 format was the largest contributor, accounting for 70.6% of total eFootball turnover and posting a 32% turnover increase during the World Cup period.

Across the tournament window, BETER said it delivered 48,000+ eFootball matches, supported by dedicated World Cup competitions, expanded 24/7 coverage, enhanced broadcasts, and a marketing campaign. The report also states that more than half of players acquired during the World Cup remained active after the tournament.

Adam Conway, General Manager of Esports Unit at BETER, said: “eFootball has unique relationship with major football events. It helps operators extend their value by driving engagement, retention and revenue before, during and after the tournament. At the same time, events like the World Cup introduce a new audience to eFootball — and many of these players stay. Players discover a dynamic, action-packed product that continues to engage them long after the World Cup is over.

As a result, every major football event does more than create a temporary spike: it helps eFootball grow into an increasingly strong category in its own right, engaging players all year round. It is a genuine win-win: eFootball amplifies the value of major football events, while those events accelerate the long-term growth of eFootball itself.

eFootball continues to grow strongly, with bettors demonstrating that they are willing to engage with more eFootball content than ever before.”