Vyking integrates Xtremepush CRM and loyalty tools via XP Partners

Integration plugs Xtremepush into Vyking’s PAM, Bonus Engine and web platform for email, SMS and on-site engagement.

Vyking has integrated Xtremepush’s CRM, engagement and loyalty technology into its platform, making the tools available to Vyking’s global operator client base via the Xtremepush XP Partners programme.

Xtremepush said the integration connects its suite of CRM and player retention tools to Vyking’s architecture, with access delivered through Vyking’s PAM, Bonus Engine, and Web platform. The companies said operators will be able to use channels including email, SMS, and Web Engagement.

Xtremepush said the partnership was driven in part by demand from Vyking partners, and will also provide access to Xtremepush’s free-to-play and XP Loyalty offerings alongside Vyking’s CMS and aggregation services.

Robbie Sexton, Head of Partnerships at Xtremepush, said: “We are thrilled to partner with Franz and the Vyking team in making our engagement and lifecycle solutions available to its growing, global client base. This integration is a prime example of how operators are driving demand for best-in-class tech stacks via alternative, consolidated avenues. XP Partners works with those that can benefit from our CRM and loyalty capabilities, enabling new, profitable relationships that cut through heavy development needs and add value to the end user and Xtremepush’s customers.”

Franz Gerhart, CEO of Vyking, added: “Our mission has always been to give operators more control and flexibility over their player lifecycles; they know their players best. Partnering with Xtremepush aligns perfectly with that goal, and following a successful integration with one partner already, it’s clear that their committed team can provide powerful engagement and gamification services that complement our own content and intelligence offering.”