Press Box PR expands PR services into African media markets

Press Box PR has expanded its PR services into African media markets, the agency said in a statement. The London- and Manchester-based firm said it will work directly with journalists and publications across the continent to deliver earned media campaigns for international clients, with an initial focus on sport and B2B iGaming.

Press Box PR said the expanded offering will include interviews, commentary and thought leadership content, supported by access to figures in African football and combat sports as well as executives and thought leaders from the global iGaming industry.

The agency said the move reflects growing industry interest in Africa as betting and gaming operators, suppliers and technology businesses increase investment in market entry, partnerships and brand-building. It added that demand is rising for communications strategies tailored to individual countries rather than treating Africa as a single market.

Press Box PR said it already supports Super Group Africa and has run campaigns targeting betting and gaming markets including South Africa, Nigeria, Ghana and Kenya. Alex Donohue, Founder of Press Box PR, said: "Africa is becoming an increasingly important market for many of the businesses we work with, particularly across betting, gaming and sport, so expanding our media capabilities across the continent is a natural next step for us.

"What is particularly important is recognising that there is no single 'African market'. South Africa, Nigeria, Ghana, Kenya and other countries each have their own media landscapes, audiences and commercial opportunities. Brands looking to grow successfully need communications strategies built around those individual markets."