BETER to exhibit at SBC Summit 2026 in Lisbon

BETER said it will exhibit at SBC Summit 2026, set for 29 September to 1 October at FIL in Lisbon, where it will be located at Stand D211.

The company said it plans to present its portfolio of live streams, live data and odds for esports and sports content, including ESportsBattle eLeagues (eFootball, eBasketball, eHockey and eTennis), Setka Cup table tennis and the BSKT Cup basketball league. BETER said it delivers 24/7 live streaming, real-time data and odds for more than 740,000 esports and sports events annually, and that its Esports Odds Feed covers more than 460 tournaments globally and over 60,000 pre-match and live events each year.

BETER said its appearance comes as it expands in regulated markets. Over the past 15 months, the company said it has entered 10 US states, secured approval to provide its content in Ontario, Canada, and expanded in Europe through approval to deliver its content in Italy.

At the event, BETER said it will share findings from its World Cup 2026 eFootball Performance Report, which it said measured engagement and operator performance during the tournament versus the prior six weeks. The company said the World Cup period delivered a 20% increase in eFootball turnover, 27% growth in active players, 18% higher bet volume and 24% growth in GGR, and that more than half of new players acquired during the tournament remained active afterwards.

Gal Ehrlich, CEO of BETER, said: "SBC Summit is an important meeting point for the global iGaming industry and a valuable opportunity for us to connect with partners, stakeholders, and decision-makers from across the world. This year, we are coming to Lisbon with a broader regulated footprint and an even stronger exclusive esports and sports portfolio, backed by our international team and continued investment in content, data, and trading.

We are also looking forward to sharing insights from our new World Cup eFootball Performance Report. The results show how major sporting events can create opportunities beyond the tournament itself, attracting new audiences, increasing engagement, and generating lasting value for operators. We look forward to discussing these trends with our partners and welcoming industry colleagues to our stand."