SmartSoft Joins the African iGaming Alliance as Gold Supplier Member

SmartSoft has announced a new strategic partnership with the African iGaming Alliance (AiA), joining the pan-African industry body as a Gold Supplier Member. This collaboration underscores SmartSoft’s commitment to fostering sustainable, responsible and commercially viable regulated gambling markets across the continent.

Since pioneering the crash game category in 2015 with the flagship title, JetX, SmartSoft has built a strong and growing presence across African markets. As a Gold Supplier Member, SmartSoft will actively participate in AiA’s Supplier Advisory Forum, policy consultations, regulatory discussions, strategic roundtables and responsible gaming initiatives.

Through this partnership, SmartSoft will lend its technical expertise and market insights to critical industry dialogues - including B2B licensing, market access, channelisation, effective regulation and combating illegal gambling.

“Africa is a key growth market within SmartSoft’s international strategy, and joining the African iGaming Alliance represents an important step in strengthening our long-term commitment to the continent. We believe that sustainable growth depends on close collaboration between regulators, operators, suppliers, and industry associations. Through our partnership with AiA, we look forward to contributing our experience as a B2B technology provider to support an innovative, responsible, and sustainable future for Africa’s gaming industry,” said Guram Gotsadze, Chief Executive Officer of SmartSoft.

Peter Emolemo Kesitilwe, CEO of African iGaming Alliance, said: “We are delighted to welcome SmartSoft as a Gold Supplier Member of AiA. Suppliers are an important part of Africa’s gambling ecosystem, and their experience and technical expertise need to form part of the wider conversation about how our markets develop. SmartSoft already has significant exposure to African markets, and we look forward to working with their team on key issues to create an environment where all stakeholders can engage constructively.”