Terragon names Tim French Commercial Director

Terragon has appointed Tim French as Commercial Director, as the Player Account Management (PAM) software supplier targets a larger market presence and new routes for operators to access its technology.

French joins from gameplay intelligence specialist Greco and real-time CRM provider Fast Track. Terragon said he was involved in developments around player engagement in previous roles.

The company said it will continue to offer its bespoke, fully supported PAM product while also developing a “streamlined plug-and-play offering” aimed at operators seeking a faster route to market. Terragon’s platform covers the player lifecycle including registration, payments, marketing, customer support and regulatory compliance.

Tim French, Commercial Director at Terragon, said: “Terragon has built an incredibly strong product and team, but much of that work has happened behind the scenes through direct networking and word-of-mouth referrals.

“That creates a huge opportunity. My focus will be on taking what the team has already built and bringing it to a larger section of the market, while making sure we retain the flexibility and operator-first approach that has brought Terragon to this point.

“I’m incredibly excited to be working alongside such an experienced team and to play a part in the company’s broader commercial expansion.”

A spokesperson at Terragon said: “We’re delighted to welcome Tim to Terragon at an important point in the company’s development. His experience across both commercial growth and some of the more innovative areas of player technology makes him a great fit for where we are heading.

“We’ve spent years designing technology around the specific bespoke requirements of operators, and we are now ready to take that experience to a much broader audience. Tim will play a central role in making that happen.”

Terragon also said it will attend SBC Summit Lisbon, where French and the team will meet with operators and partners to discuss its PAM products and growth plans.