Kerma Games partners with BGaming on Snoop Dogg Dollars, extends distribution to 2026

BGaming will keep operating and distributing the slot as “Kerma Games x BGaming” while the companies explore options beyond 2026.

Kerma Games and BGaming have signed a strategic partnership focused on Snoop Dogg Dollars, with BGaming continuing to operate and distribute the title through 2026. Under the initial agreement, the game will be presented as Kerma Games x BGaming.

The companies said the deal combines Kerma Games’ exclusive Snoop Dogg gaming rights with BGaming’s game development, technology and international distribution network. They added that they are already exploring ways to extend the partnership beyond 2026.

Marina Ostrovtsova, CEO of BGaming, said: “Kerma is exactly the kind of partner this industry needs more of: bold, authentic and genuinely connected to the culture their games celebrate. Their celebrity-led portfolio is highly distinctive, and we’re proud to work together to bring these experiences to a wider audience.”

Carson Hubbard, CEO of Kerma Games, said: “Snoop Dogg Dollars is already a proven title, and BGaming deserves a lot of credit for developing the game and building its success across operators and markets.

For us, this partnership is about building on that success. We bring our exclusive relationship with Snoop Dogg and the wider vision we are creating around entertainment-led gaming, while BGaming brings a proven product, strong technology and an established global network.

We believe the strongest partnerships are the ones where both sides bring something genuinely valuable to the table. This is a great example of that, and we’re excited about what we can achieve together.”

Kerma Games said it is developing celebrity-led gaming experiences with partners including Snoop Dogg, Lil Baby, Sexyy Red and Luka Modrić, and described Snoop Dogg Dollars as part of a broader plan to build a “Snoop Dogg gaming universe” across multiple formats and verticals.