OpenBet integrates BETER’s ESportsBattle and Setka Cup into Trading System

Deal adds esports and table tennis events to OpenBet’s content aggregation and operator-controlled trading and risk tools.

OpenBet has integrated BETER’s ESportsBattle tournaments and Setka Cup table tennis series into the OpenBet Trading System, following a new partnership between the companies.

Under the agreement, BETER’s content is now available through OpenBet’s single integration, allowing OpenBet to distribute the supplier’s esports and sports events to its operator customers without additional technical build, according to the companies. OpenBet said the Trading System combines multi-supplier content aggregation with operator-controlled trading and risk management tools designed for regulated markets.

BETER said it delivers 24/7 live streaming, real-time data and odds across more than 740,000 esports and sports events annually, with up to 50 markets per event and an “average operator margin of 8%+”. Its portfolio includes ESportsBattle titles across eFootball, eBasketball, eHockey and eTennis, alongside the Setka Cup table tennis series and the BSKT Cup basketball league.

Gal Ehrlich, CEO of BETER, said: “We are delighted to partner with OpenBet, one of the most respected and established names in the industry. We are truly excited to be working with such a high-calibre partner.

“Through this partnership, OpenBet clients worldwide can now access our exclusive fast-paced content, which is proven to engage players and deliver strong value for operators.

“This is another important step in strengthening BETER’s global position, and we look forward to a successful long-term collaboration with OpenBet.”

Glen Saville, Chief Services Officer at OpenBet added: “OpenBet’s Trading System gives leading operators access to the best content in the market without the integration overhead.

“BETER’s exclusive fast-paced esports and sports products are exactly the kind of high-quality, differentiated supplier our customers want, and this integration supports our focus on delivering exciting, memorable, and safe betting experiences to players worldwide.

“We look forward to working closely with the BETER team and making this content available to our customers, further elevating our provision of world-class content to operators around the world.”