Twelvio Announces Strategic Partnership with WIDER

Twelvio, a leading social gaming and digital entertainment marketing agency, announced a strategic partnership with WIDER, an AI creative engine built to solve one of gaming marketing’s most expensive problems: creative production cannot keep pace with media.

Targeting is automated. Bidding is automated. Creative is not.

Winning ads fatigue quickly, acquisition costs rise and marketing teams struggle to produce enough new concepts, formats and localised variations to maintain performance. A declining ad rarely fails overnight. It quietly becomes more expensive while the budget keeps running.

WIDER turns that problem into a continuous creative cycle.

The platform connects to a brand’s ad accounts, analyses what drives results and reads live competitor ad libraries across the category. It shows what competitors are running, how long their ads have been active and which concepts are gaining momentum.

WIDER then turns those insights into UGC and reaction videos, gameplay ads, statics, motion creative and playable ads. Assets are prepared for major advertising networks including but not limited to Meta, AppLovin, Liftoff, Moloco, Unity and Google, and localised by language and market, with relevant disclaimers incorporated during production.

The platform also identifies creative fatigue before the decline becomes obvious in standard performance reporting.

“WIDER is not another disconnected creative tool. It brings research, generation, editing, localisation, compliance support and campaign intelligence into one system. Combined with Twelvio’s gaming expertise and full-cycle marketing capabilities, it gives our clients a faster path from performance insight to launch-ready creative, so they can test more, enter new markets and scale what works,” said a Twelvio spokesperson.

One Platform for the Full Creative Cycle

For marketing teams, WIDER replaces multiple point solutions and outsourced production workflows with one connected platform.

For game providers, a single title can become a complete launch package across the formats, ratios and languages operators require.

For affiliates and media buyers, WIDER enables original creative angles across multiple brands and markets instead of relying on the same assets used throughout an affiliate programme.

“Gaming teams are not short on ideas; they are short on throughput. The industry automated distribution and left creative on human hours. We built the engine that removes that ceiling, so a two-person team can ship what used to take an agency and a quarter,” said Jonathan Karmi, CEO and Co-founder of WIDER.

Founded in July 2025, WIDER has completed two funding rounds backed by venture funds and prominent angel investors, at a valuation estimated in the tens of millions. The platform now works with more than 50 gaming brands across North America and Europe in social casino, sports fantasy and iGaming.

WIDER first proved its model in gaming, one of the most restricted advertising environments, where creative must perform without many of the promotional hooks available to other industries.

A Partnership Designed to Scale

The partnership gives Twelvio a powerful technology layer for creative production and campaign optimisation. Twelvio’s clients gain faster creative output, data-led iteration and scalable localisation without adding more tools or production overhead.

For WIDER, the collaboration provides access to Twelvio’s gaming expertise, commercial relationships, performance marketing capabilities and network of operators, providers, affiliates and technology partners.

“WIDER brings the technology, while Twelvio brings the industry knowledge, market access and execution. Together, we can help gaming brands build a faster, smarter and more scalable creative operation,” Karmi added.

Twelvio will demonstrate WIDER at SBC Summit 2026 in Lisbon. Visitors will see how the platform analyses campaign and competitor data, identifies winning creative patterns and turns those insights into ready-to-launch advertising across formats, networks, languages and markets.

Twelvio will also showcase Retarget.gg, its recently announced partner platform for monetizing geo-blocked and non-converting traffic.