Xtremepush appoints Steve Talbot as Chief Marketing Officer

Former LiveScore Group retention and loyalty director joins as Xtremepush pushes XpertOS and expansion in regulated sectors

Xtremepush has appointed Steve Talbot as Chief Marketing Officer, joining the Dublin-headquartered CRM and engagement technology supplier.

The company said Talbot will lead its global marketing strategy following a period of growth, with a focus on expansion across iGaming, financial services and other regulated sectors.

Talbot brings 25 years of marketing, ecommerce and commercial leadership experience, including senior roles at The Pools, where he served as COO, and LiveScore Group as Director of Retention and Loyalty. His wider digital and ecommerce background includes roles with Natwest and Avios.

Tommy Kearns, Co-founder and CEO of Xtremepush, said: “As Xtremepush enters its next phase of global growth, Steve brings a powerful combination of commercial, marketing and operational experience. Having led businesses and functions within the highly competitive and regulated markets we are targeting, he understands the challenges our customers face and what it takes to deliver meaningful commercial outcomes.

“Our growth has been driven by a great product suite, a genuine focus on customer outcomes and deep expertise in the industries we serve. Steve understands that proposition and will play an important role in translating it into a compelling global brand.

Steve Talbot, CMO of Xtremepush, added: “Xtremepush has built an impressive business, and its growth trajectory makes this a hugely exciting time to join the team. What particularly attracted me is the combination of the breadth and depth of the product suite. Plus the genuine care and commitment to customer success and partnership that is shown everyday by the people that work here.

“That provides a fantastic platform to position the brand for further global expansion across iGaming, financial services and beyond. The launch of XpertOS makes the opportunity even more compelling. XpertOS enables companies to align and optimise every CRM customer interaction, campaign and action back to achieving the executive level outcomes and KPI’s that growth and success is judged against.

“I’m looking forward to working with Tommy and the team to build on the success to date and to help take Xtremepush to the next level globally.”