Luckia Renews its Sponsorship with LALIGA Until 2029

Luckia and LALIGA reaffirmed their strategic alliance with the renewal of their sponsorship agreement, which unites both companies until 2029. This new agreement continues a relationship that began in 2024, when Luckia became an official partner of the competition for three seasons.

The signing ceremony for the renewal was attended by LALIGA President Javier Tebas and Luckia President José González, accompanied by Luckia Vice President Alfredo González. Also present was LALIGA legend and former Deportivo La Coruña player Joan Capdevila, who features in one of this season’s promotional videos.

With this expansion, both companies consolidate a collaboration that has allowed them to develop different initiatives related to football, generate new content and bring the LALIGA experience closer to the fans.

Since the sponsorship began, Luckia and LALIGA have collaborated on various communication, entertainment and brand activation initiatives. This has resulted in original content such as “Luckia’s Preview” and “Luckia’s Goal,” as well as several campaigns that have brought the passion for football to the company’s digital and physical channels. Highlights include “Luckia Clovers Sprout in LALIGA” and “Where there’s football, there’s Luckia,” campaigns that made the brand’s main symbol a star of the competition. This partnership has also given rise to Luckia’s new channel, Tréboles FC, which uses Instagram and TikTok to share hidden gems of football with new social media audiences.

One of the highlights of this collaboration has also been the participation of renowned football legends such as Guti, Fernando Morientes, Gaizka Mendieta, Miguel Ángel Moyá, Diego Godín, Javier Mascherano, Julio Baptista or, in this case, Joan Capdevila, who have reinforced the link between both brands and their commitment to generating experiences around football through their presence in the different events carried out by the Galician company.

The renewal until 2029 thus represents a further step in Luckia’s commitment to sport and football, and consolidates LALIGA as a strategic partner within its marketing and entertainment strategy in the coming years.

Both companies share values such as teamwork, excellence, perseverance and passion, pillars on which they will continue to build new experiences for fans around the world.

That’s why Luckia and LALIGA will continue to move forward together in the coming years to take football beyond the 90 minutes and connect with new audiences through content, experiences and activations that allow fans to live their passion in a different way.