Blask rolls out affiliate tracking dashboard, launches first in Brazil

Blask has launched Blask Affiliates, a new module that tracks iGaming operator brand placements across affiliate websites. The company said the product is live now, with initial coverage in Brazil where it tracks 315 affiliate sites.

According to Blask, the feature identifies affiliate websites, finds pages that contain brand rankings, and records which operator brands appear and at what position. Blask said it logs placements daily and stores “a dated screenshot as the record.”

Blask said the dashboard is designed to help operators verify affiliate placements, identify potential new affiliate partners by traffic, and monitor competitor presence across markets. The company also positions the week-over-week and month-over-month changes in a brand’s affiliate count as an early indicator of campaign expansion.

For affiliates, Blask said the same dataset can be used to benchmark competitor sites, see which brands are increasing affiliate coverage, and assess a brand’s footprint before committing page space. The company said users can also review operator activity by country to inform market expansion decisions.

Blask said additional countries will be added over time, but did not provide a rollout timeline or pricing details.