BETER wins Ontario supplier registration, opens Canadian market access

AGCO approval lets the provider supply esports and sports live streams, data and odds to Ontario-licensed sportsbooks.

BETER has secured Gaming-Related Supplier Registration from the Alcohol and Gaming Commission of Ontario (AGCO), clearing the provider to supply its content to Ontario-licensed sportsbooks.

The approval enables BETER to offer operators in the province live streams, real-time data, and odds across its exclusive portfolio, including ESportsBattle eLeagues, the Setka Cup table tennis series, and the BSKT Cup basketball league.

BETER said Ontario is a milestone in its North American expansion strategy. The company said it already holds ten regulatory approvals across the United States and is also pursuing approval in Alberta, which it expects to become the second Canadian province to approve its content.

Gal Ehrlich, CEO of BETER, said: “Ontario is an important step in building BETER’s North American business and a significant part of our global growth strategy. Our exclusive content gives operators something they cannot easily find elsewhere, and that differentiation is helping us expand into new regulated markets. Canada offers significant potential, and Ontario gives us a strong foundation from which to build a lasting presence across the country.”

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Securing our Ontario registration is a significant milestone and reflects BETER’s commitment to meeting the highest regulatory and compliance standards in every market we enter. As we continue expanding across Canada, our focus will remain on sustainable growth, strong regulatory relationships, and maintaining the trust of our partners and stakeholders.”