Maxxi Labs highlights six-studio casino content collective ahead of SBC Summit Lisbon

Maxxi Labs said it will showcase its newly launched casino content collective and its six independent studios at SBC Summit Lisbon, where the company will exhibit at stand A401.

The collective, launched on 1 September, includes Bad Company, Fortune One, Gacha, Red Papaya, Slotty and Ventura Studios. Maxxi Labs said each studio will retain its own creative direction, including “visual language, mechanics, mathematics and specialist edge,” while distributing content through a single integration. The company added that more studios are expected to join as Maxxi Labs expands.

Maxxi Labs said the studios will collectively deliver “six to eight” new releases each month across slots and casual games, targeting audiences ranging from “crypto-native and streamer-first communities” to traditional casino players. The company described Bad Company as focused on high-volatility slots; Gacha as centred on branded slots and Cluster Pays; Red Papaya as data-driven with established mechanics; Slotty as reworking proven maths and mechanics with new presentation; Fortune One as focused on visuals and innovative mechanics; and Ventura Studios as aimed at broad market reach.

At SBC Summit Lisbon, Maxxi Labs said it will present four titles: Mad Ducks, described as a “high-volatility crypto-native launch slot”; AviaX, described as a crash title; and casual games Cluck Hunt and Clucking Rush.

A Maxxi Labs spokesperson said: "What makes this collective exciting is the contrast. Put these six studios next to each other and you immediately see that they are not trying to make the same game six different ways.

"Each team has its own creative instincts, its own strengths and a clear idea of the audiences it wants to reach. Our job is to protect that independence and give it the infrastructure and reach to go further. For operators, that means one integration can open the door to six very different creative perspectives, with more on the way.

"SBC Summit is the perfect place to show what that looks like in practice. We want people to come away having seen games that feel unmistakably different from one another, because that is what Maxxi Labs was created to deliver."