Codere Online named NFL’s official betting partner in Mexico

Multi-year deal includes sponsorship of the 2026 NFL Mexico City Game and Super Bowl LXI in Los Angeles in February 2027.

Codere Online (Nasdaq: CDRO / CDROW) has signed a multi-year agreement with the National Football League (NFL) to become the league’s official betting partner in Mexico, the company said on September 10, 2026.

Under the agreement, Codere Online will hold four designations: Official Betting Partner of the NFL in Mexico, Official Partner of Super Bowl LXI, Official Partner of the NFL Mexico Game, and Official Sports Betting Sponsor.

Codere Online said the partnership includes sponsorship of the 2026 NFL Mexico City Game, scheduled for November 22, 2026 in Mexico City between the San Francisco 49ers and the Minnesota Vikings. The company also said it will be an official sponsor of the Super Bowl in Los Angeles in February 2027.

Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, said: " Partnering with the NFL, one of the most iconic and influential brands in global sports, represents an important milestone for Codere Online and reinforces our ambition to remain associated with world-class sports properties. This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL. Together, we look forward to creating distinctive experiences that bring fans closer to the game and further enhance our sports betting and entertainment offering."

Arturo Olivé, Managing Director of NFL Mexico, said: “Mexico is one of the NFL's most vibrant and important international markets, with millions of passionate fans engaging with our game year-round. We are pleased to welcome Codere Online, one of Mexico’s most established and recognized online gaming and sports betting operators, as a partner. Together, we will elevate the fan experience through innovative activations, exclusive opportunities and unique moments that bring supporters closer to the NFL." Codere Online said activations will include hospitality and VIP experiences, multi-city marketing activity in Mexico, and NFL merchandise opportunities, with content and experiences delivered in line with responsible gaming, integrity, and regulatory compliance standards.